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Wednesday, April 3

Hanoi to host new travel mart

The first ever Vietnam International Travel Mart will be hosted in the capital’s International Exhibition Centre, 18 to 21 April.

Themed ‘Exploring the Red River Delta – the source of Vietnamese culture’, the mart is part of activities in the National Tourism Year 2013 agenda and the 2013 Tourism Promotion Programme.

VITM Hanoi 2013 should attract participation from both domestic and foreign tourism enterprises keen to network to build their business. The mart will cover both inbound and outbound tourism and should have 400 booths.

• 250 booths have been allocated for domestic tourism enterprises including airlines, hotels, travel companies and media;
• 150 booths will be sold in the international travel zone that will focus on outbound travel to Australia, the United States, France, Britain, Japan, South Korea, Russia and some other new markets such as Eastern Europe, India, Philippines, Indonesia. They will be mainly allocated to national tourist offices representing the overseas destinations.

Tourism companies and hotels will be encouraged to offer discounts of at least 20%.
The mart includes:
18 to 21 April the fair will focus on B2B and switch to a consumer role 20 to 21 April.
Foreign journalists will be invited to cover the show on free junkets but on the condition that they write favorable reports on the show and host destination.
Some of the booths will also sell equipment related to soft adventure tourism such as tents, sleeping bags, backpacks; hotel equipment. There will be zones to sell cars, yachts, cycles and other transport services.

On the sidelines of the fair there will be five seminars: “Vietnam tourism’s brand” (by VNAT); “Promoting the values of the capital’s cultural heritage to develop tourism” (Hanoi City); “Red River Delta Tourism – potential and development” (Hai Phong City); “Strategy to raise awareness about responsible tourism in Vietnam” (ESRT project); “Green Tourism Label and the solutions to save energy and water at tourism accommodations” (VHA and MeetBis project. Seminars will be conducted in Vietnamese.

The event is organized by the Vietnam International Administration of Tourism; the Hanoi People’s Committee and the Vietnam Tourism Association and aims to support efforts to improve Hanoi’s status as a tourism gateway.

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